Susan Stevenson joined Avalon Funeral Plans as its new CEO, bringing over 25 years’ experience in consumer financial services to the role. Susan’s appointment marks a new period of diversification and growth for the funeral plan provider, both overseas and in the UK.
“It’s a fascinating time to join the industry,” said Susan Stevenson. “There’s a lot of opportunity to grow and meet the consumer need for pre-need funeral plans.”
Susan has global experience working with American Express and insurance group Cigna, living in Hong Kong and Singapore for nearly 20 years. Now back in the UK, Susan is looking to help Avalon diversify and meet the needs of its customers in both its UK and European markets.
“Avalon offers a unique proposition to consumers, in that it’s a well-established, specialist plan provider, regulated by the FPA that works with local and independent Funeral Directors. It gives consumers an opportunity to support local businesses and benefit from their personal, professional care.”
Looking to the future of the business, Susan recognises three key factors that will reshape the industry and Avalon’s product offering.
“Firstly, we’re anticipating the introduction of regulation, which will help protect the consumer. It’s something that Avalon fully embraces, as we’ve always championed consumer choice and a more open, honest industry.
“Secondly, there are great opportunities for product diversification, which we’ll be exploring to reach more customers and meet their planning needs.
“Last but not least, Avalon is delivering a product that really helps. It meets a consumer need that everyone has, even if people don’t realise it. That’s the key that will unlock future growth – communicating how funeral plans can help and why everyone should plan for the future.”