Dignity Funerals Declare War!

Dignity Funeral Plans, like all of the major players in the prepaid funeral plan market have been significantly affected by the large number of new entrants into the funeral plan market, some with very aggressive sales techniques. But Dignity are fighting back to maintain their market share, and the first salvo was the dramatic price reduction until 30th April 2019. They have also formulated a 3 year plan to fend off the invaders (not quite their words!) Why not contact us to see if a Dignity Plan would be right for you? More on their plans here.

Mike McCollum, Chief Executive of Dignity plc, commented:

“2018 marked the beginning of a period of radical change for Dignity. We reduced our funeral prices, created a broader range of choices for clients and embarked on plans to transform the business by the end of 2021.

Our vision is to lead the funeral sector in terms of quality, standards and value-for-money. To achieve this we are building a more coherent, cohesive and technology-enabled business, one geared to meeting the changing needs of our customers. I am pleased with the progress we made during the year, we built momentum and our Transformation Plan is on track. A lot of work remains to be done, but I am confident that with our highly experienced staff and the new transformation expertise we have brought in, we will achieve our goals.

2019 is likely to mark the start of the Competition and Markets Authority’s (‘CMA’s) investigation into our industry. Our surveys demonstrate that the majority of clients assume the funeral industry is regulated, when it is not. Some may assume that they will receive the same quality of service from different operators irrespective of price. They will not. I am proud that underpinning all of the changes we are making to our business is a continued, relentless commitment to the highest levels of client service. This commitment makes me confident that we have the quality necessary to achieve our ambition of getting ahead of the competitive curve, leading the industry and providing sustainable growth.”

Preliminary results for the 52 week period ended 28 December 2018

Dignity plc (Dignity, the Company or the Group), the UK’s only listed provider of funeral related services, announces its preliminary results for the 52 week period ended 28 December 2018.

Financial highlights52 week period ended 28 December 201852 week period ended 29 December 2017Increase / (decrease) per cent
Revenue (£million)315.6324.0(3)
Underlying operating profit (£million)80.2104.6(23)
Underlying profit before tax (£million)54.477.8(30)
Underlying earnings per share (pence)85.8128.3(33)
Underlying cash generated from operations (£million)101.9115.4(12)
Operating profit (£million)66.398.0(32)
Profit before tax (£million)40.571.2(43)
Basic earnings per share (pence)63.0115.8(46)
Cash generated from operations (£million)94.9112.5(16)
Interim dividend paid in the period (pence)8.648.64
Final dividend proposed in respect of the period (pence)15.7415.74
Deaths599,000590,0002

Alternative performance measures

All measures marked as underlying in the table above and throughout this Preliminary Announcement are alternative performance measures. The reasons for the Group’s use of alternative performance measures, definitions and where relevant, reconciliations are provided in the section on alternative performance measures at the end of this announcement.

Key points

  • Number of deaths as expected;
  • Comparable funeral market share increased slightly following significant declines in 2016 and 2017;
  • Simple funeral pricing reset;
  • Unbundled funeral replacing full service package;
  • Simplicity service offering expanded;
  • Transformation team in place;
  • 3 year detailed Transformation Plan established;
  • Good performance from crematoria; and
  • Pre-need environment remains challenging.